truBody®

Aesthetic Treatment to Reduce Fat + Tone Muscle

truBody is a pair of two devices, truSculpt® and truFlex™, that reduce fat and tone body muscle. Our work included the creation of sales pieces, consumer-facing media, and website development (yourtrubody.com) rebrand of truBody for Cutera®, Inc.

This project is a consumer-facing Netflix ad to spread awareness of the treatment just in time for the hot summer months. I managed selection and recording of our voice over artist, selection of music, and worked closely with copywriters and animators to refine look, tone and overall feel.

Storyboard + art direction: Michele Farren. •. Animation: Savannah Lazo + Sam Turner. •. Copywriters: Rachel Cooper + Karen Tsang. •. Voice Over: Rivka Rothstein, Kim Dawson Agency •. Music: Musicbed

Sales Material Examples

The truBody Team

Creative Director: Alli McFadden •. Senior Art Director: Michele Farren •. Art Directors: Caroline Fischer, Kira Bruner, Carol Broadus, Gizel Arreola •. Medical Copywriters: Jennifer Dreyer, Karen Tsang •. Copywriters: Julia Sachs, Rachel Cooper •. Interactive Team: Carlos Ortega, Rolo Guerrero