Tapinarof

Topical Psoriasis Treatment

Leading with a clean, modern design, this concept feels technologically advanced even before you begin to read into the innovation that Tapinarof brings to the psoriasis space. Circular shapes and revolving text are used throughout this concept to illustrate how the continuous nature of the product’s use puts an end to the traditional cycle of flares seen with topical steroids. When cool color tones emerge against white, it evokes a sense of soothing and calm, while remaining high-tech and futuristic. 

For patients, this concept is all about the simplicity and ease of a limitless topical treatment. We list benefits in easy-to-understand patterns, and highlight treatment areas vs. lifestyle imagery to show that skin is where we keep our focus.

Art Direction: Michele Farren and Caroline Fischer • Animation: Savannah Lazo • Copywriting: Scott McCoy